Great Offer ideas for Black Friday

black-friday-02Black Friday is fast approaching. Every last Friday in November shoppers flock the shopping malls and online shops hunting for the best bargains of the year. For those of you who are unfamiliar with black Friday, it is basically the start of the holiday shopping season with huge discounts and sales seen across many shops and businesses. It originally started as an American phenomenon but has quickly made its way across the seas reaching the United Kingdom. The United Kingdom has fully embraced the culture of black Friday with many businesses offering massive discounts. Black Friday is great for your customers, but does it benefit your business? The answer is a big YES! £3.3 billion was spent during black Friday weekend in 2015. This amount is set to rise every year. This is incredible opportunity for every business to take advantage of. With black Friday coming up soon you may think it’s a bit too late to start planning your offers. Don’t worry EMH Global have compiled for you some great ideas you can adopt that will get customers flocking to your business allowing you to have your share of this £3.3 billion treasure.

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Gift Guide

Offering gift guides is a simple but effective way to get your black Friday campaign underway. Companies that offer a gift guide in the form of themed emails usually do see a 48% increase in transaction rate compared to those who do not send out gift guides. To benefit fully from your gift guide campaign you will require an email subscribing list. This way you can categorise your gifts. If you don’t have an email list do not worry you can get away without it even though it may have a less effective result as it is not targeted and will be generic. However still using this technique will allow you to see an increase in sales. So, what do I include in my gift guide? We at EMH Global recommend creating a compelling gift guide that includes a maximum of 10 products that you would want to offer to your prospective customers, if you have an email list this will be easier to categorise to the customer’s needs. Make sure to include the price points next to each individual item showing the original and sale price as this will give the consumer a greater incentive to buy the product or service. Finally remember the most important tool, your call to action. This can lead to a landing page where the customer can buy the product.

If you need help creating your landing pages and emailing lists let the team at EMH Global assist. We will take on the hard work whilst you get yourself ready for black Friday.

Discounts

black-friday-01Discounts are the most common form of offers used on black Friday as it is enshrined within the culture of black Friday.  Discounts are a great way to get customer flocking to your business as everyone loves a great bargain. To offer an attractive discount on black Friday the discount must be lower than discounts you will usually offer on normal occasions, this is because offering deals that you offer regularly will give the customer a less sense of urgency to act now, and they will wait until it’s offered again. Black Friday’s foundation is based on urgency as it is a once a year event. So, you have to let the customer feel that sense of urgency to buy from you on that day knowing that the offer may never come again. I am sure we all know how to offer discounts, but again we at EMH Global will want to help you spice things up a bit. Remember the rule of the game when it comes to offering discounts is TIMING. Offering hourly deals are a great way to add urgency and an immediate customer response to your discounts. For example you can promote a special discount offer for four products over four hours, by listing a product every hour. However if you don’t have the resource to do hourly discounts promotion you can offer a new discount daily. This still adds urgency and will give the customer a bit more time to make decisions.

Free gifts

Who doesn’t like free Gifts? Offering a free gift with a purchase is a great way to get customers rushing to purchase from your business. Entice your customers to buy more from you by offering them discount and a free gift when they buy a selection of your products together. The gift that you offer does not have to be massively expensive however it must be worth the offer. Examples of gifts that you could offer can be holiday-themed items like a free cards, Phone cases or ornament, or you could offer one of your smaller products as a gift. It can be almost anything as long as it adds value to the customer, this means making the gift useful.

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Gift cards

black-friday-03Offering gift cards is a fantastic way to get customers to your door. I can hear you ask why? Offering your customers gift cards when they spend certain amounts on your products, allows your sales revenue to increase as it makes the customer strive to spend more in order to get the gift card. There is a saying that “gift cards are the gift that keeps on giving”. This is because most gift cards cannot be redeemed anywhere else apart from your business, meaning customers will almost be forced to repeat buy from your business at a later date to redeem their gift cards. Gift cards also offer constant reminder to your customers about your business and they act almost like business cards and are usually kept in the customer’s wallet. Again similar to a business card, customers may choose to give tout gift cards as a present to their friends and loved ones, therefore leading to new customers purchasing from you at a later date.

 

Here are some tips on offers you can use to get customers rushing to purchase from your business this Black Friday weekend. Before we round up on this week’s blog, there are a few extra pointers we want to bring to your attention that should leave you fully prepared. If you are an online business note that the biggest sales day is the Monday after Black Friday;this day is popularly known as cyber Monday. We however encourage you to start your sales promotion on Black Friday to enable you get a good build up in customers.

Again for an online business, it is also important to make sure you have a server that can handle a large traffic on that day as your website may crash due to the large number of visitors looking for bargains, this could result in some customers leaving your web page and having a bad outlook on your business.

Thank you for reading our blog we hope our tips have armed you to be fully prepared for this big event. We wish you a happy sales weekend.

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Get your website ready for Christmas

christmas-website-01If you read our previous blog, you should by now be equipped to take advantage of the festive season to increase your revenue. If you haven’t read our previous blog, please click here to read it before you go any further. If you read our last blog then it’s time to dig into the goldmine of one of the most important aspects of your Christmas promotion, Your website! At EMH Global we believe that it is imperative you get your website right and ready for Christmas as it can be the difference between you having a merry business Christmas and a Meh Christmas. Our desire is for you to have a merry Christmas so as our little gift to you, our loyal reader, we are giving away Our top five secret tips to help you give your website that festive touch to allow you to experience an increase in your revenue.

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Easy Navigation
Our First and maybe most important tip for your revamped Christmas website is navigation. We see navigation on a website as a well told joke, if the customer doesn’t get it right away, it becomes a bad joke. Website navigation works in the same manner. If a customer visits your website and does not understand how to use it within 8 seconds, the customer may abandon buying from your website. Always ensure that your “Call to Action” and “Add to Cart” buttons are visible on all pages.

Furthermore, pay special attention to the way your products are displayed; split them into categories to make each product easy to find by brand, product type and price range or a search field. The key is to help people find what they are looking for and introduce them to products they won’t want to miss.

Add a themed design
christmas-website-02Add a bit of the Christmas spirit to your website by updating the theme of your website. This may seem like an obvious and expected top tip however it is still a very important tip for increasing your sales revenue and reaching that all-important goal for a merry business Christmas.

Introducing the Christmas spirit to your website is a great way to show to customers that you are prepared for the festive season ahead. Not only that, Spreading the Christmas joy to your website by adding a themed design will get your customers in the mood to shop, It is important to remember not to go overboard on the Christmas spirit as adding too much to the design of the website can be over bearing and may interfere with the navigation and appeal of the website.

SEO
If you are unfamiliar with Search Engine Optimisation (SEO), please click here to refer to our previous blog “finding the right word”. SEO is a major key to success when we hit the Christmas period, this is because not many businesses take it into account when it comes to preparing for Christmas. SEO is what helps your website gain a higher position on search engines such as Google, Bing, Yahoo etc.

Creating keywords or phrases relevant to your business and Christmas will push your website and products higher up the search rankings. It is important to choose relevant and quality keywords to help reach your target audience. Examples of relevant keywords for an online bakery selling cookies may include “For festive party snacks, Christmas Cookies, or even Cookies for Santa”.

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Device optimisation
christmas-website-03Christmas is a busy period for everyone, so understandable to see why many websites now receive half their traffic from mobile devices. People are now more confident to order items on their mobile devices; this has made it essential to make sure your website is mobile optimised. It is important to have your website designed to work smoothly on both the traditional desktop and mobile devices.

Attention must be given when developing a mobile friendly website to ensure that you choose a responsive design, as online shoppers will be using different devices for their shopping. Our number one top tip also applies here.

Make sure it is easy to navigate and everything is visible because you have only 8 seconds to make that big impression.  If you are looking on how to create a mobile friendly site, please click here to visit our blog post or contact us today with any enquires you may have. please click here

Offer Discounts
Christmas is all about giving, and when you give, you receive. Offering customers discounts, gifts or promotions, is a great way to give to your customers. So as the saying goes now that you have given its time for you to receive in good measure. Giving your customers special discount offers act as an incentive for them to buy from you. Note that what you offer does not have to be expensive or break your bank. Simple but meaningful and complementary give always such as a Free Christmas gift delivery, gift wrapping, Christmas cards are relatively cheap ways to give your customers something special for their Christmas purchases.

A great way to also get customers to purchase from your online website is to add a Christmas countdown with a different daily promotion, this will give the customer a sense of urgency to purchase certain deals as well as increase traffic to your website as customers would want to find out the latest deals.

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This is the end of our little Christmas secrets to help you increase your revenue for your business. Remember that one of the key ways to entice your customers to buy from you is to throw in a complementary gift for each purchase.

If you don’t have time about planning and implementing the Christmas spirit to your website, please feel free to contact The EMH Global, we have been producing websites for over 10 years and have more surprises we can add to help you have the best Christmas in sales revenue EVER!

Go NOW and start planning your Christmas website!

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Take advantage of the festive season and grow your Business

img_2277Christmas season and other key annual festive dates are major occasion where consumers spend generously on goods and services. As a business these seasons musts be clearly listed on your marketing and promotion schedule and strategic plans are to be made well in advance to enable your business take advantage of each season to increase its revenue.

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Christmas season is fast approaching the question is how prepared are you? Preparing for Christmas may seem like a daunting task but don’t worry. In this blog EMH Global have you covered. We have produced a basic 5point check list to help you prepare and take advantage of this season. Follow this guide and you will surely experience an increase in revenue allowing you to experience the festive spirit.

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Plan your campaign ahead of time
Planning your campaign to us at EMH Global is the most important aspect of your marketing strategy. Without planning you are setting yourself up for failure. Planning must start well ahead of the targeted holiday season or event. There are many special seasons aside Christmas where consumers spend more than usual e.g. Easter, Halloween, Black Friday and other religious festivals. It is important you recognize first which of these holidays best present an opportunity for your company to create a campaign around as not all will suit your business type. Once you have chosen the occasion, you can start to think of promotions and themed ideas to offer your customers during the targeted season.

Create themed offers
img_2276So, you have identified an upcoming occasion that your business can take advantage of to promote its services?  It’s time to get creative. To promote your campaign, you’ll need to come up with the theme, and then create design concepts with special offers highlighting your campaign theme. Your themed design is what will separate you from your competitors so it’s important to make a stand out. Creating Themed offers add to the holiday spirit helping to provoke response from your audience. To encourage response to your campaign, you can offer discounts to your customers on your product or service or match your service or products content to the suit the occasion. We at EMH like to celebrate some of the festive holidays by creating and giving out festive post cards offering discounts to our loyal customers. These simple acts are very much appreciated by our clients and have led to new business sign ups. There are many avenues that can be used to promote your themed offers some of these could be banners, webpages, photos, and special creative for social media.

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Prepare social media
Social media is a good platform to promote your festive campaign.  However to ensure you are successful on social media it is important you create content that will certainly catch your audience’s attention. Creating content that interests and entertains your customers will allow customers to engage with your posts and allow them to share and comment and take notice of your business. You must also bear in mind that as the holiday approaches, everyone will be looking for a great offer, whether it’s a clever gift idea, an awesome deal, or a money-saving voucher. When running an offers or promotion on social media it is important to use a call for action, as it allows an easy method for the customer to buy or engage in your post instantly.

Prepare email list
img_2278BUILD AN EMAIL LIST. It is important to build one well before the holidays as this is going to be an important promotional channel for you. An Email list will allow you to send out a large of amount of Emails to customers that have an interest in your business. Doing this creates a positive impression that you appreciate their business, but can also act as a reminder to customers who have not done business with you for a while. It is important to prepare this channel ahead of time as building a list can take time. Also you’ll likely be planning several other emails lists for different promotions targeting the same season. We always advice to create groups for your email list

Landing pages
Another important online promotional too that works with your email and online campaign are landing pages. Creating landing pages for your promotions and sales can be extremely effective at helping further bump up your conversion rate for the holiday season. We advise that you create separate landing pages for each of your promotions and campaign.

This is where we end our 5 tips to taking advantage of the festive seasons to increase your revenue.  Follow them and you will see your business experience growth and the best Christmas ever!    Merry Christmas in advance to you

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Choosing the right domain name

img_2237Choosing a domain name may seem like a simple task, however there are many factors that must be taken into account before making that final decision to purchase that domain name. It is important to choose a domain name that will not only fit the business, but must also be easy to find and promote on the internet. We at EMH Global want you to make the right choice in your quest to find the perfect domain name for your business.

What is a Domain Name
Before we dive into how to choose the right domain name, lets start by defining what a domain name is. A domain name is a key part of your online address used by your visitors to easily find you. For example, EMH Global’s domain name is theemhglobal.com . Domain names are unique to the owners; once you register it, nobody else can register the same name for as long as that domain account is active.

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Keeping it simple
The domain is often the first thing clients see, so it is important to have a domain that fits your business. It should also be memorable and easy to spell. Having a domain name that is short, simple and easy to spell will make it easier for visitors to reach your website. This is very important for online success. It is best to avoid slang words, or words with multiple spellings and especially hyphens and numerals, as it makes it harder for customers to find your site. It is also important to keep it short. Long and complex domain names risk it being mistyped or misspelled. The shorter your domain name is, the easier it is for your visitors to remember, type and tell others about.

Think Keywords
img_2241Using keywords that describe your business and the services you offer can impact your SEO. An example of this would be; if you are a plumbing company, you may want to register your company as pimlicoplumbers.com. However it is important to incorporate your branding because SEO isn’t everything. It is important to have a memorable, brand-related and available domain name, but don’t get obsessed with keywords, as already explained keep it short and simple, because it easy to get carried away with key words. you might want to purchase a domain name like www.yournamecleaners.com.

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Be aware of Copyright
img_2242It is absolutely vital you make sure the domain name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could lead to legal issues that could cost you a fortune, as well as your domain. To protect your brand, you should purchase various domain names, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.

Domain Extensions
Domain Extensions such as “.com” or “.co.uk”, are used at the end of web addresses. These can have specific uses and meaning so make sure to choose one that works for your business. The “.com” domain extension is the most popular. Let me throw in a caution here that it may be hard to get a short and memorable “.com” domain name as many have been used because it’s been around for so long.

Now you have the tools, it’s time to go out and get that killer domain name. Reading this blog has now put you one step ahead of most of your competitors as you are now aware of the factors.

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5 Social Media Tips to Promote your Next Event

promote-your-event-01Social media can be a great way to promote your Event. This is due to the large number of active users across the whole social media spectrum. Social media platforms such as Facebook, Twitter, and LinkedIn are great avenues to getting the word out and connecting with prospective attendees to your event.

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Create a Facebook Event Page

promote-your-event-03To keep things simple let’s focus on Facebook for now, we will tackle the other social media platforms later. Creating a Facebook event page can allow potential attendees to keep up with the most current news and updates from the event. Event pages are seen as social media invitations. Invited guests can choose to respond to the invitation by accepting or declining the event, the guests that choose to accept will receive regular news and notifications. Your social media events page will allow you to create a guest list of the people attending in order to make preparations for your event. According to survey, most Facebook users log into their Facebook account at least once a day. This means your updates, notices or reminders posted on your Facebook events page could be seen daily by your target audience. Facebook has many tools and features to help your event campaign become successful. Some of these features include targeted news feed ads and event insights which helps to measure the effectiveness of your event campaign.

Create One Unified Hashtag for Use Across All Social Channels

promote-your-event-04Hashtags (#) are usually the most looked over tool by many when promoting their events on social media. Hashtags are not only used on twitter but can be used on all other social media platform. Hashtags are a great and easy way for people to follow along with an event or topic on their social media networks. It allow them to search easily for all mentions about your events simply by searching for your event using the keyword preceded by a Hashtags.(eg #5SocialMediaTips). It is important to use the same Hashtag throughout every post so your attendees can follow along with event updates. Pick unique and memorable Hashtags and encourage followers to tag their own relevant images and before you know it you will have a trending Hashtags backed up by a huge community talking and maybe planning to attend your event.

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Use Facebook ads to promote the event

promote-your-event-02This top tip is the only tip on this list that will require a small investment, however what can be achieved from this can drastically increase the number of people attending your event. The Facebook ads can help you reach a larger audience who you may not be connected with you. Facebook ads can also target specific demographics, meaning you can be sure to reach your intended target audience which will likely give you a higher conversion rate. When creating a Facebook ad, remember, it is important to have an inviting/appealing image or design that will encourage the viewer to want to click on the ad. A common trend which is proving to be very successful is adding a video. People are more likely to react to a video as it shows greater detail to what the event ad is about without too much effort on the potential guest’s part.

 

Leverage Partners

The number of people, networks or forums you are connected with on social media can play a vital role when it comes to using social media to promote your event.  It is therefore important to build your connections on social media. You should seek to build connections with other organisations and social communities who may have connections with your event’s ideal customers. Some of these connections may be happy to share information about your event to their online communities. This will be a great way to increase potential guest to your event.

There you go. Promoting your event couldn’t be easier when using our top tips. These tips will allow you to gain the best turnout and buzz for your upcoming event

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Simple ways to stay in touch with your customers

img_2179Keeping in touch with your customers can be hard especially if you don’t have the know-how and the right tools. When a connection is built with a customer and there is no follow up communication strategy in place, you may stand the risk of losing the customer to your competitors. This means all your hard work, time and money invested to gain that customer goes down the drain. We at EMH don’t want to see all that hard work go to waste, so we are going to give you our top 5 tips we implement to stay in touch with all of our wonderful customers.

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A Database

The first most crucial step to keeping in touch with your customers is to build a database of all your existing customers, it is virtually impossible to keep in contact with your customers without an effective database in place. An effective database should include the names, phone numbers, email addresses and social media details of all your existing clients. It is also important to keep notes of each customer’s preferred form of contact in order to get the best response when it comes to communicating with them. Having a database can also make communications between the business and customers easier as most databases have the capability to send messages and reminders automatically to customers informing them on upcoming special events or promotions.

Social media

img_2181Social media has quickly become the most used stream for communicating and staying in touch with customers. People today are spending an average of 106 minutes on social media a day this makes it a convenient and effective way for a business to keep in touch with its customers. Customers who follow the business’s social media platform can be updated regularly on new promotions and offerings as well as regular insight into the business’s day to day activities, the best bit of all this is, it’s free and can be accessed 24 hours. Customers are also able to contact the business directly through social media at any time by replying to posts or through direct messaging to the company.

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Newsletters/e- newsletters

Newsletters and e- newsletters are a great way to keep your customers informed about your most recent work, recent testimonials or case studies. Releasing a newsletter that is relevant to the business’s industry on a regular basis, will keep your customers interested in your business. This is because the regular news update causes the customer to develop a stronger bond with the business which eventually may lead to them committing to using the business’s services. Database can automatically allow a business to push out newsletter campaigns on a regular basis to customers that are interested.

Seasonal cards

img_2180Sending out seasonal cards such as Christmas, Easter, birthday cards, etc. are a brilliant way to keep in touch with your customers. Sending such cards makes the customer feel valued and in return will seek to build a stronger connection with the brand. Use of holiday cards and birthday cards are a great way to encourage repeat buying by customers. This is because the business can use these cards to offer discounts and promotions to its customers. The cards can also be used to remind customers of the products and services offered by the business. A database can store important dates for each customer and send out e cards individually to them.

Blogging

Blogging is a great way to indirectly stay in touch with your clients and customers. Blogging about your knowledge and trends in your business sector shows your customers that you are well up to date about the services and products your business offers. It also positions your business as having the ability to solve business problems within the industry. When blogging it is important to Blog on a regular basis and write about things relevant to your industry to keep your customers engaged.

Now you know our 5 top ways to keeping in touch with our customers. It is important to keep in mind that these top 5 tips will be very hard to achieve without an effective database at your disposable. At EMH Global we specialize in database and software development, Databases will allow your business to achieve building a direct connection with your customers.

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How To Create A Modern Business Card

business-cards-01A Business card is often the first form of introduction of your business to a potential customer or client. If you agree with this, then it is important to get your business card design right. In this blog we have compiled top 5 tips from EMH Global on how to design a modern-day business card that will give you an edge over your competition and capture those potential leads.

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Relax Keep It Simple

Simplicity enhances beauty. Business cards should never be cluttered with information. A business card must always convey the most important information directly such as, company name, company logo, and the company’s contact details. Keeping your business card simple shouldn’t be confused with its creative design. However, it is important to keep in mind that the creativity shouldn’t be overly decorative or elaborate to the point that it overshadows the most important information you want to convey.

Use All The Space Provided

business-cards-02Many traditional business cards are printed on one side, leaving the back of the card completely blank. This space can be utilized to include additional information that can be useful to the potential client. On the back of your business cards you can include pictures, images or photographs that are related to your business. The back can also be used to list additional services or products that your business o offers. Whatever you do, don’t let the back go to waste. Use all the additional space to your business advantage. However don’t go overboard with the amount of information on the back, keep it short and well-spaced as you don’t want to overwhelm potential customers with too much information.

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Keep Cost In Mind

It is imperative that you keep your budget in mind, many companies go overboard on the design of their business cards with the intention to make it stand out, this ends up to be very costly to produce resulting in only limited quantities being produced. We have to remember that business cards are meant to be given away for free to as many people who potentially could be a client. This means business cards have to be produced in large quantities at the most affordable cost.

QR Codes are trending

business-cards-03QR Codes have become an increasingly common trend on business cards due to the advancement in technology. QR codes are made up of black and white squares and can be read by various devices including smart phones. Often businesses use QR codes on their business cards to direct prospects to their website. It can be used to lead prospects to specific pages on their website that has special promotions or information. QR codes are also a great way to lead customers to come and potentially buy your product or service. This is a great way to add a call to action without adding to much information on your business card thus keeping it simple and more effective.

Keep it professional

Keep your business cards professional. While it is easier and cheaper to print your own business cards at home, it will lack the quality and professional effect that a business card is meant to have on potential customers. Producing your business cards using professional printer is your best bet to getting that all important first impression right. Unfortunately DIY business cards might not make the best first impression for your business.

This brings us to the end of our article on EMH Global’s top 5 tips to producing the most effective business card. Follow these 5 tips and you will notice the interest your prospects have in your organisation when you present them your business card.

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Building a Successful E-Commerce Business

E-COMMERCE-01When it comes to creating an e-commerce website, there are a few techniques that are vital to making it a success.  At EMH Global our team comes across many eCommerce websites that lack these key techniques causing the owners of these sites to miss out on potential sales. In this blog we are sharing a few techniques that make eCommerce sites developed at EMH Global a money making machine for our clients.

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Clear Branding

Having a clear logo is important to an eCommerce website as it associate your site with your brand and its quality. A logo for your online shopping site can reassure customers, as the logo can add an element of trust to the company or organization. Aside the logo it is important to have a theme that fits around your branding and logo to convey unity throughout the company

Easy to navigate

E-COMMERCE-02To attract customers to your website, the site must be eye-catching but user-friendly at the same time. A customer may abandon buying from your website if they find your website navigation too complicated. It is extremely important that your website layout is easy to navigate. Always ensure that your “Call to Action” and “Add to Cart” buttons are visible on all pages. Furthermore, pay special attention to the way your products are displayed. Split them into categories, each product should be easy to find by brand, product type and price range or a search field. These allow your customers to quickly find what they are looking for.

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Descriptions

Having a clear and in depth description about your product is great, however most customers will not buy a product if they can’t see the product. This means you need a photo of your product. Remember that a poorly taken photo to describe your product is not acceptable, it is important when showing your products to have at least 3 good quality photos, showing the product from different angles. It is also important to provide customers with a zoom option so that they can even have a closer view of the given item.

Reviews

E-COMMERCE-03Another way you can increase the sales on your eCommerce website is by adding reviews and comments about the products. Reviews from satisfied customers will give a sense of trust to first time buyers, it also encourages them to go ahead and buy the product or service. Most customers are more likely to buy from a site which has reviews from other users. Reviews give an eCommerce site a more trustworthy meaning. It also creates an impression that the retailer is confident in the quality of their products. However unfortunately not all reviews will be good, but it is important to treat all reviews as advice and strive to resolve them as quickly as possible to make that bad review invalid. You should also aim to ensure that good reviews always outweigh the bad ones. For every business owner public reviews are good, as it informs the company of their products or services that are doing well and the ones that must be withdrawn.

Social media

Social media buttons allow your customers to quickly and easily share what they have bought or what they are considering to buy. This is great as it provides you with free advertising. Every time your product is shared you can gain potential new customers.

That is our 5 techniques you can implement on your eCommerce website. Implementing these techniques today should hopefully allow you to see a spike in sales and new customers, this should then turn your eCommerce business into a money making machine.

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How to promote your event and gain result

HOW TO PROMOTE YOUR EVENT-03As businesses owners we all have certain times where there is a need to organise an event either to celebrate an achievement, a milestone, to launch, promote a service or a product. Whatever the reason for organising the event, it is the desire of every event organiser to have their event well attended by their target audience, so we at EMH Global have compiled our top 5 ways to promote an event that will gain the desired results

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Social media

One of the most effective ways of promoting your event is through Social Media. Marketers have taken over social media by storm. With social media’s 1.87 billion users and that number expected to increase to 2.55 billion by 2018 it’s not surprising to see why. If you haven’t started promoting your event on social media you are missing out on a goldmine. Social media will allow you to reach a much larger and targeted audience than ever before. Through this you can reach the people who share common interest with you making it likely for them to be interested in attending your event.

Posters and flyers

HOW TO PROMOTE YOUR EVENT-01Posters and flyers are really effective ways to promote your event. Posters are cheap, effective and can be very quick to implement. The ability to place posters at convenient and busy places will allow you as a business to allocate them strategically. Posters also gather more successful responses from the customers as they easily appeal to those interested. Finally, there isn’t a limit on how many posters you can put up, you can hang multiple posters in one location to increase awareness of your event.

Networking

Networking can be a great way to promote your upcoming event. This is because Networking allows you to meet professionals and people who share common interest; these people may also share their interest in your event with their friends, colleagues or followers thereby creating a bigger buzz for your event. These people will almost become free ambassadors for your event if pitched to them well.

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Lead page

HOW TO PROMOTE YOUR EVENT-02Producing lead pages is a little secret within the marketing world. Lead pages are an advertisement web page that has a direct call to action. Linking lead pages to your social media pages and websites are more likely to draw customers in to commit to your event. A lead page must be like an online poster, the information must be direct and well-presented and simple to capture the attention of the customer. Lead pages get better responses if the promotion offers a free gift to all who respond to the call to action. The giveaway gives potential customers an added reason to sign up or attend. Note!! Your give away doesn’t have to be expensive but it must be exclusive

Blogs

Blogs are becoming a fantastic way to promote your events. Writing about the event allows excitement to build up for customers thinking of attending your event. Building anticipation through your blogs is going to get a larger number of people talking about your event. The best bit about a blog is that it is easy to share on social media, thereby getting more people excited. Writing about previous events will also give customers some insight on what to expect from the event and what to do. If you really want to jump into the new trend why not try vlogging, this is similar to a blog but in a video format. This can be very effective as people can watch or listen. It also is popular as its fits in well with peoples increasingly busy lives.

Now we have equipped you with the tools, it’s time to ‘capture em all’ . That was EMH Globals top 5 ways to promote your event. We Wish all the success in your upcoming event and cheers to the next one to come.

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