Simple ways to stay in touch with your customers

img_2179Keeping in touch with your customers can be hard especially if you don’t have the know-how and the right tools. When a connection is built with a customer and there is no follow up communication strategy in place, you may stand the risk of losing the customer to your competitors. This means all your hard work, time and money invested to gain that customer goes down the drain. We at EMH don’t want to see all that hard work go to waste, so we are going to give you our top 5 tips we implement to stay in touch with all of our wonderful customers.

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A Database

The first most crucial step to keeping in touch with your customers is to build a database of all your existing customers, it is virtually impossible to keep in contact with your customers without an effective database in place. An effective database should include the names, phone numbers, email addresses and social media details of all your existing clients. It is also important to keep notes of each customer’s preferred form of contact in order to get the best response when it comes to communicating with them. Having a database can also make communications between the business and customers easier as most databases have the capability to send messages and reminders automatically to customers informing them on upcoming special events or promotions.

Social media

img_2181Social media has quickly become the most used stream for communicating and staying in touch with customers. People today are spending an average of 106 minutes on social media a day this makes it a convenient and effective way for a business to keep in touch with its customers. Customers who follow the business’s social media platform can be updated regularly on new promotions and offerings as well as regular insight into the business’s day to day activities, the best bit of all this is, it’s free and can be accessed 24 hours. Customers are also able to contact the business directly through social media at any time by replying to posts or through direct messaging to the company.

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Newsletters/e- newsletters

Newsletters and e- newsletters are a great way to keep your customers informed about your most recent work, recent testimonials or case studies. Releasing a newsletter that is relevant to the business’s industry on a regular basis, will keep your customers interested in your business. This is because the regular news update causes the customer to develop a stronger bond with the business which eventually may lead to them committing to using the business’s services. Database can automatically allow a business to push out newsletter campaigns on a regular basis to customers that are interested.

Seasonal cards

img_2180Sending out seasonal cards such as Christmas, Easter, birthday cards, etc. are a brilliant way to keep in touch with your customers. Sending such cards makes the customer feel valued and in return will seek to build a stronger connection with the brand. Use of holiday cards and birthday cards are a great way to encourage repeat buying by customers. This is because the business can use these cards to offer discounts and promotions to its customers. The cards can also be used to remind customers of the products and services offered by the business. A database can store important dates for each customer and send out e cards individually to them.

Blogging

Blogging is a great way to indirectly stay in touch with your clients and customers. Blogging about your knowledge and trends in your business sector shows your customers that you are well up to date about the services and products your business offers. It also positions your business as having the ability to solve business problems within the industry. When blogging it is important to Blog on a regular basis and write about things relevant to your industry to keep your customers engaged.

Now you know our 5 top ways to keeping in touch with our customers. It is important to keep in mind that these top 5 tips will be very hard to achieve without an effective database at your disposable. At EMH Global we specialize in database and software development, Databases will allow your business to achieve building a direct connection with your customers.

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How To Create A Modern Business Card

business-cards-01A Business card is often the first form of introduction of your business to a potential customer or client. If you agree with this, then it is important to get your business card design right. In this blog we have compiled top 5 tips from EMH Global on how to design a modern-day business card that will give you an edge over your competition and capture those potential leads.

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Relax Keep It Simple

Simplicity enhances beauty. Business cards should never be cluttered with information. A business card must always convey the most important information directly such as, company name, company logo, and the company’s contact details. Keeping your business card simple shouldn’t be confused with its creative design. However, it is important to keep in mind that the creativity shouldn’t be overly decorative or elaborate to the point that it overshadows the most important information you want to convey.

Use All The Space Provided

business-cards-02Many traditional business cards are printed on one side, leaving the back of the card completely blank. This space can be utilized to include additional information that can be useful to the potential client. On the back of your business cards you can include pictures, images or photographs that are related to your business. The back can also be used to list additional services or products that your business o offers. Whatever you do, don’t let the back go to waste. Use all the additional space to your business advantage. However don’t go overboard with the amount of information on the back, keep it short and well-spaced as you don’t want to overwhelm potential customers with too much information.

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Keep Cost In Mind

It is imperative that you keep your budget in mind, many companies go overboard on the design of their business cards with the intention to make it stand out, this ends up to be very costly to produce resulting in only limited quantities being produced. We have to remember that business cards are meant to be given away for free to as many people who potentially could be a client. This means business cards have to be produced in large quantities at the most affordable cost.

QR Codes are trending

business-cards-03QR Codes have become an increasingly common trend on business cards due to the advancement in technology. QR codes are made up of black and white squares and can be read by various devices including smart phones. Often businesses use QR codes on their business cards to direct prospects to their website. It can be used to lead prospects to specific pages on their website that has special promotions or information. QR codes are also a great way to lead customers to come and potentially buy your product or service. This is a great way to add a call to action without adding to much information on your business card thus keeping it simple and more effective.

Keep it professional

Keep your business cards professional. While it is easier and cheaper to print your own business cards at home, it will lack the quality and professional effect that a business card is meant to have on potential customers. Producing your business cards using professional printer is your best bet to getting that all important first impression right. Unfortunately DIY business cards might not make the best first impression for your business.

This brings us to the end of our article on EMH Global’s top 5 tips to producing the most effective business card. Follow these 5 tips and you will notice the interest your prospects have in your organisation when you present them your business card.

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Building a Successful E-Commerce Business

E-COMMERCE-01When it comes to creating an e-commerce website, there are a few techniques that are vital to making it a success.  At EMH Global our team comes across many eCommerce websites that lack these key techniques causing the owners of these sites to miss out on potential sales. In this blog we are sharing a few techniques that make eCommerce sites developed at EMH Global a money making machine for our clients.

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Clear Branding

Having a clear logo is important to an eCommerce website as it associate your site with your brand and its quality. A logo for your online shopping site can reassure customers, as the logo can add an element of trust to the company or organization. Aside the logo it is important to have a theme that fits around your branding and logo to convey unity throughout the company

Easy to navigate

E-COMMERCE-02To attract customers to your website, the site must be eye-catching but user-friendly at the same time. A customer may abandon buying from your website if they find your website navigation too complicated. It is extremely important that your website layout is easy to navigate. Always ensure that your “Call to Action” and “Add to Cart” buttons are visible on all pages. Furthermore, pay special attention to the way your products are displayed. Split them into categories, each product should be easy to find by brand, product type and price range or a search field. These allow your customers to quickly find what they are looking for.

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Descriptions

Having a clear and in depth description about your product is great, however most customers will not buy a product if they can’t see the product. This means you need a photo of your product. Remember that a poorly taken photo to describe your product is not acceptable, it is important when showing your products to have at least 3 good quality photos, showing the product from different angles. It is also important to provide customers with a zoom option so that they can even have a closer view of the given item.

Reviews

E-COMMERCE-03Another way you can increase the sales on your eCommerce website is by adding reviews and comments about the products. Reviews from satisfied customers will give a sense of trust to first time buyers, it also encourages them to go ahead and buy the product or service. Most customers are more likely to buy from a site which has reviews from other users. Reviews give an eCommerce site a more trustworthy meaning. It also creates an impression that the retailer is confident in the quality of their products. However unfortunately not all reviews will be good, but it is important to treat all reviews as advice and strive to resolve them as quickly as possible to make that bad review invalid. You should also aim to ensure that good reviews always outweigh the bad ones. For every business owner public reviews are good, as it informs the company of their products or services that are doing well and the ones that must be withdrawn.

Social media

Social media buttons allow your customers to quickly and easily share what they have bought or what they are considering to buy. This is great as it provides you with free advertising. Every time your product is shared you can gain potential new customers.

That is our 5 techniques you can implement on your eCommerce website. Implementing these techniques today should hopefully allow you to see a spike in sales and new customers, this should then turn your eCommerce business into a money making machine.

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How to promote your event and gain result

HOW TO PROMOTE YOUR EVENT-03As businesses owners we all have certain times where there is a need to organise an event either to celebrate an achievement, a milestone, to launch, promote a service or a product. Whatever the reason for organising the event, it is the desire of every event organiser to have their event well attended by their target audience, so we at EMH Global have compiled our top 5 ways to promote an event that will gain the desired results

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Social media

One of the most effective ways of promoting your event is through Social Media. Marketers have taken over social media by storm. With social media’s 1.87 billion users and that number expected to increase to 2.55 billion by 2018 it’s not surprising to see why. If you haven’t started promoting your event on social media you are missing out on a goldmine. Social media will allow you to reach a much larger and targeted audience than ever before. Through this you can reach the people who share common interest with you making it likely for them to be interested in attending your event.

Posters and flyers

HOW TO PROMOTE YOUR EVENT-01Posters and flyers are really effective ways to promote your event. Posters are cheap, effective and can be very quick to implement. The ability to place posters at convenient and busy places will allow you as a business to allocate them strategically. Posters also gather more successful responses from the customers as they easily appeal to those interested. Finally, there isn’t a limit on how many posters you can put up, you can hang multiple posters in one location to increase awareness of your event.

Networking

Networking can be a great way to promote your upcoming event. This is because Networking allows you to meet professionals and people who share common interest; these people may also share their interest in your event with their friends, colleagues or followers thereby creating a bigger buzz for your event. These people will almost become free ambassadors for your event if pitched to them well.

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Lead page

HOW TO PROMOTE YOUR EVENT-02Producing lead pages is a little secret within the marketing world. Lead pages are an advertisement web page that has a direct call to action. Linking lead pages to your social media pages and websites are more likely to draw customers in to commit to your event. A lead page must be like an online poster, the information must be direct and well-presented and simple to capture the attention of the customer. Lead pages get better responses if the promotion offers a free gift to all who respond to the call to action. The giveaway gives potential customers an added reason to sign up or attend. Note!! Your give away doesn’t have to be expensive but it must be exclusive

Blogs

Blogs are becoming a fantastic way to promote your events. Writing about the event allows excitement to build up for customers thinking of attending your event. Building anticipation through your blogs is going to get a larger number of people talking about your event. The best bit about a blog is that it is easy to share on social media, thereby getting more people excited. Writing about previous events will also give customers some insight on what to expect from the event and what to do. If you really want to jump into the new trend why not try vlogging, this is similar to a blog but in a video format. This can be very effective as people can watch or listen. It also is popular as its fits in well with peoples increasingly busy lives.

Now we have equipped you with the tools, it’s time to ‘capture em all’ . That was EMH Globals top 5 ways to promote your event. We Wish all the success in your upcoming event and cheers to the next one to come.

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Remember your roots

5 NO NO NOA business can’t run without customers, if you agree with me then I will add that it’s absolutely vital to keep your customers happy at all time. However, most companies over time lose sight or undervalue their original customers and focus their attention on acquiring new and potential customers. We at EMH Global believe that this shouldn’t be the case. We believe that an existing or past customer can bring just as much, if not more value to your business than a potential customer. Here are our reasons why we believe that there are great opportunities to be gained by paying attention to our past and existing loyal customers.

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Cost

In this time of uncertainty all businesses aim to keep their costs low. It is said that it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one, some sources also claim it can cost as high as 30 times to acquire a new customer. Once the customer has been acquired, you then go on to the lengthy process of converting them to become a loyal customer. It is therefore cheaper maintaining our existing customers than acquiring new ones. This is because you already know their needs and wants so you can specifically promote to them services and products they will be likely to buy. Whereas approaching a new customer you need to find out their need and wants and market yourself hard to remove them from their current loyal brand.

Word of mouth

5 NO NO NOAn existing or past customer is more likely to recommend your product or service to their friends or family. This is an effective form of marketing simply because there is trust. Trust is a hard and lengthy process for a business and can be very expensive, but a customer recommendation is free and very effective. We can sum this point by stating that the only cost to having a referral and recommendation is to invest in making your existing customers happy. Find out how to keep your customer happy from our blog the pursuit of happiness.

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Revenue Goldmine

On average old and loyal customers spend up to 65% more than new customers. This adds a larger portion of revenue to the business. This is because your loyal customers know what they are getting by way of quality and service. New customers are likely to have hesitation in making buying decisions when trying a new product or service. Simply put they are likely to spend less than the loyal customers. Also your current customers will be more enthusiastic to try new products from your business as they have familiarity with your goods therefore leading to an increased spending on your business.

Control the future

Your loyal customers add certainty to your business. This is because with loyal customers you can easily work out the lifetime value of their custom, therefore enabling your business to make a better projection of its future growth. On the other hand with new and prospective customers it can be very hard to predict their long term value to your business as they can switch to a competitor at any time.

REMEMBER YOUR ROOTS 2As I conclude on this topic, Caution!!! We are not suggesting that turn your back on new customers or stop seeking new clients, but it’s important to have a balance, so you gain the benefits of both sides. So! There we go our top reasons to sticking to your roots and never forgetting the people that helped put your business on top.

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The secret formula to a Poster

POSTER2Posters are popular for advertising. If You Have Left your house today, you are guaranteed to have walked past at least one poster. In this blog we are going to be sharing with you our secret tips on how to make your poster stand out and grab the attention of your desired audience. We at EMH Global have been creating posters for clients for over 12years. During this time we have learnt a lot about the art of making posters and we want to share this with you.

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Cut the chitter chatter

A poster should NEVER have too much text. People do not get amazed by text; instead they are moved by the visuals of the poster. The more Artwork and vibrancy of the poster the more attention it is likely to grab. Once the poster has grabbed the interest of the customer, it is then more likely the customer will in their free time research further about the promotion. A good idea if you’re worried about the lack of information on your poster is to add a QR code, that way after you have captured the prospects attention, they will have a link to research and react to the promotion

Be Bold

The reason Why so many people walk past posters without noticing it is because most of them are very generic. When creating a poster, it is important not copy trends. When you do that your poster falls in the pit with the other generic posters. Take risks and break the rules, and that way you will capture the attention of many.

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Know your prey

You can’t capture the attention of anybody if there is no audience in mind. It is vital that you know your target audience so you design your poster to capture their attention. To capture the attention of your target audience you have to use language and design concepts that your target audience can relate to.

Choose your colours wisely

The choice of colours are often overlooked, however colours can be very powerful within a poster. They have the power to affect feelings and emotions. Again the colours used should be based on your target audience. Using different colours can convey an array of different emotions, this will allow customers to like and feel a certain way which is aimed to draw them into responding positively to the promotion. It is vital to look at the psychology of colours when choosing your colours. This will help you make the right decision on the correct colour palate for your Poster.

Keep it organised
Finally, the last top tip is to keep your poster layout organised, how your poster is designed can reflect on your business or event, so it is important to keep it as organised as possible. You can keep your flyer organised by starting the poster from top to bottom with the most vital piece of information at the top, and follow through with information of lower priority.

That is it. We hope you enjoyed reading our secret tips on creating a show stopper poster. Using our tips will help you to get a grip on how to create an effective poster. You can also read our previous blog “The Advantages of Posters”, please click here.

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Finding the right word

FINDING THE RIGHT WORDSSearch engine optimisation (SEO) may sound complicated but it’s easier than you think. SEO is what helps your website gain a higher position on search engines such as Google, Bing, Yahoo etc. As a business it is important to aim to be ranked in the top 3 positions as the chances of your page being seen gets slimmer the further down you are on the list. This blog will cover the basics in choosing the right keywords or phrases that match with your services to help your SEO.

A keyword/phrase is a word that describes your product or service. This word determines where your ad appears on search engines. Usually the more relevant and quality your keyword is, the better the chances of reaching your target audience. However, the more popular your key word is, the more competition you will face with its usage, you may even have to pay or bid for it in order to gain the desired ranking on search engines.

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5 NO NO NOAudience
Determining your audience is a very important factor to consider when choosing keywords or phrases. Choosing more specific key words will narrow down your audience, however you will reach people that are interested in buying your product or service. Keyword planner is a good tool to use to find the most common phrases your audience are using to search your type of product or service. You can be more creative with your keywords by adding negative matches and broad match modifiers.

Also being aware of the demographics of your audience is important as each community may use different keywords. This means adjustment of certain keywords and phrases may have to be done to fit the audience. Again keyword planner is good for finding out the different variations of keywords used in each location

FINDING THE RIGHT WORDS2Jargon
The type of Jargon used in keywords is something you must consider very wisely. When people research they usually don’t use jargons. It is best to avoid jargon and make the keyword or phrase as simple as possible. However, this does not apply to all keyword users. Some businesses may have very specific products or services and may need the jargon to describe the service. When creating keywords, it is best to consider a range with jargon and without. This way you can cater to all your audience and hopefully increase traffic to your website. If in doubt as to the right keywords to use, again I suggest you use your keyword planner.

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5 NO NO NOLong tail
Long tail keywords are very specific words linked to what you are selling this is usually used by people looking for a specific product or service. You may want to consider using jargon in long tail keywords this is because they are more specific. Using long tail keywords may narrow your audience; however you attract more people that are interested in your product or service thereby offering a higher opportunity for conversion. Using negative words and broad match modification can also make your search more specific.

Competitive
Common keywords are usually very competitive and must be used advisedly, this is because the more competitive the keyword the less likely your service or product will show up on the search results especially if other factors of your SEO are not up to scratch. Competitive keywords can also be expensive to use as you will have to pay or bid for them in order for your service to be ranked above your competitors. It is important to make your keywords more specific to allow less competition however, if your website and SEO is of good standard some search engines will naturally rank you higher or offer you a reduced cost for your keywords.

So! There you go, you should be ready now to start planning your keywords for your fantastic website so you can attract more clients. If you would like to learn more on SEO, please leave a comment below.

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5 No! No! No! About your website

WEBSITE BLOG - HEADERWe at EMH have been producing quality client-focused websites for over 13years, Our experience over the years has helped us to pick up certain fundamental web design errors applied by many web developers or requested by clients which we have termed “your website No Nos” These features even though may be popular and attractive don’t add value and could potentially drive away your prospects. Surprisingly we go through thousands of websites daily that seem to be breaking our no! no! rule. In this blog we will share what we have compiled at EMH as our top 5 most common no nos.

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Big Logos

2I do not understand why some companies feel the need to insert a large image of their logo on their websites. Yes it does represent the company’s brand image and morals, but it doesn’t need to take up the whole face of the website. Reducing the size of your logo will allow you to add more content to the beginning of the page; remember you only have 8 seconds to impress visitors to your website, so rather than showing off about who you are, use the top space to give them more information about how your product or service could help meet their needs. Note that, your logo will not entice a customer to do business with you.

Poor navigation

3A Big No! No! No! When it comes to website creation is having poor navigation. Usually a website that did not undergo proper planning during its design stage will not offer a smooth flow from one link to the other. This can be a deterrent for prospective customers and result in unnecessary loss of business to the company. Remember that consumers today are very busy and would quickly leave your site to your online competitor that offers the same service.

Mobile Compatible

4Not having a website that is mobile compatible is A Big No! No! No! Since 2014, mobile devices have become the primary platform that people use to access the internet, overtaking the traditional desktops. A mobile friendly website is fundamental if you want to maintain your business’s position online. It is important to have your website designed to work smoothly on both the traditional desktop and mobile devices. I will like to caution here that having a poorly designed mobile website can also really deter customers. If you want to find out more about mobile websites read our key points to making a good customer-focused mobile website from our previous blog Click here.

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Rotating sliders

5Rotating sliders are so 2005, but people still use them to this day. This is a Big No! No! No!  Sliders are used on most websites, but they don’t actually help your website when it comes to delivering value and converting visitors into leads. I must be honest and say that to date, EMH gets clients insisting we develop for them websites with rotating sliders. We discourage rotating sliders for your website because they offer very little information about the product or service and take up lots of space. Wondering what to do? It’s time to jump ship and head to the modern trend called VIDEO. Videos have the highest engagement and return rate of any content form. It’s a great way to show off your business and everything the buyer can gain from doing business with you.

Slow speed

6You have 8 seconds to impress a prospective customer to your site before they leave to the next site. 8 SECONDS! This includes site loading time. Some web developers love to add all these pointless effects, which may look cool but may seriously add to the loading time of your page. I agree it is important to have a page that stands out but it is better to have a balance. Add what is necessary and get rid of things that aren’t, so your website can be accessed fast. The faster your website loads, the more likely users will stay on your website. Remember 8 SECONDS!

So!!! Once again here we go with our Big No! No! No! to your website. We have been creating Websites for over 13 years and have gained the expertise to understand and know what works and what doesn’t when it comes to your website design. It is important to be innovative instead of being a trend follower which could potentially lead you in the wrong direction. To find out further information on how to build a quality website, check out our 5 steps to make a quality website.

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Your Pursuit of Customer Happiness

THE PURSUIT FOR CUSTOMER HAPPINESS Keeping your customers happy is a key element towards the success of your business. Remember that it is your customers that are responsible for your company’s existence. This means it is critical that you make their happiness with your service a priority. Many businesses underestimate the power of customer happiness. In this blog I would like to share EMH Global’s top 5 reasons why we believe the pursuit of our clients happiness is the pursuit of success for our businesses.

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Customer Loyalty

Customer loyalty has a direct link to customer happiness. This is because the happier your customers are with your company the more loyal they are likely to be. Loyal customers will help grow your business through repeat purchase. Loyal customers are more likely to buy your products or service multiple times. Getting to the position where customers choose your product over competitors will require client happiness with your business. One cannot over emphasize the importance of customer loyalty especially in today’s highly competitive market place

Promotion

Happy customers love to talk about their experiences; the same also goes for unhappy customers. Happy customers will promote your business through word of mouth and referrals which is one of the most effective tools of marketing. Having a satisfied customer recommend your product or service to their friends or family is great because of trust. Trust is a hard and lengthy process for a business and can be very expensive, but a customer recommendation is free and very effective. We can sum this point by stating that the only cost to having referrals and recommendations is to invest in making your existing customers happy.

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Business strategies

Customer happiness is vital to meeting your business aims and objectives. Some of the common goals for most businesses are survival, increased profit, growth or increasing market share. All of these common goals can be achieved through the application of one key ingredient; happy customers. Focusing on your customer’s happiness will allow you to get a step closer to meeting your business aims and objectives.

Negative press

We will all agree that a negative press and customers will almost certainly lead to the death of your business. Once a bad image has been associated with your brand, it is difficult to change that perception. To avoid this, it is critical to have a customer focused organizational culture where your customers are always made to feel happy. These customers in time of crises will become the goodwill ambassadors of your brand or business, sharing their positive experience with your business to the world.

Cost of happiness

bussinesI love the saying that “The best things in life comes in small packaging”. That is very true if we consider how insignificant it may seem on the importance of keeping your customers happy, yet when done right the massive positive impact it can have on your business. Keeping your customers happy can produce the same effect on your business as a company that has invested a million-pound on its marketing budget. It costs five times as much to attract a new customer than keeping an existing one so keeping your customers happy will save you money and time, as a happy customers will buy continually from you, become your brand ambassador and act as your unofficial sales personnel.

That’s it! I hope that from today you will see your customer’s as friends and business partners, ensuring they are happy with your services at all time. This is our top 5 reasons to why we believe the pursuit of customer happiness is the key to business success. If you would like to find out further information on how to ensure the happiness of your customers, please read our previous posts how to build a relationship with your customers and how to maintain a long lasting relationship with your customers.

 

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